Joneses Movie Essay - 1740 Words - StudyMode.
The movie The Joneses portrays a group of four people that act as a family, who together move into a new suburban neighborhood in the U.S. As employees of a stealth marketing company called Life Image Enterprises, their main objective is to act as opinion leaders and reference groups to influence the consumption practices of the community. A company executive contacts them periodically to.
The Joneses is very much about consumer culture, but it's not ultimately critical of it. Part of the film's failure as consumer culture critique is that it is more concept than argument. Director Derrick Borte's concept-the stealth-marketing cell disguised as a family-is provocative and it yields a few great lines and good comic scenes, but Borte never really interrogates his concept or asks.
Joneses definition, one's neighbors, friends, business associates, etc.: Keeping up with the Joneses has put him in debt. See more.
The Joneses are much more than just the new neighbours. Within days, all four family members have insinuated their way into the community. Their most dedicated fans are their next-door neighbours Larry (Gary Cole) and Summer (Glenne Headly), a couple devoted to each other yet prone to keeping secrets as well. Despite the Joneses' success integrating into the community, soon the fissures in.
The Joneses is a 2009 American comedy-drama film written and directed by Derrick Borte, in his directorial debut. It stars Demi Moore, David Duchovny, Amber.
The Joneses (Film Reaction Paper) Last Thursday, we were required to watch a movie entitled “ The Joneses ” as one of the activity where we explore about the marketing issues. The Joneses was directed by Derrick Borte and made in 2009. The cast of the movie are Demi Moore (Kate Jones), David Duchovny (Steve Jones), Amber Heard (Jennifer Jones), Ben Hollingsworth (Mick Jones), Lauren Hutton.
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